Blog
Monetizing a niche directory in 2025: Experiment #1 - Ads
I built Canada's largest and most popular run-club directory — and now I’m trying to figure out how to monetize it. This series documents the experiments I’m running to see whether I can turn this side project into something financially sustainable.
A catastrophic launch, documented
I spent six months rebuilding Recipe Kit from the ground up, then deployed it to 2,000+ stores simultaneously. It did not work out well.
Human Touch Is the Cheat Code
Why food brands, content creators, and e-com founders should double down on what AI can't do
Launch: runclubs.ca - All the best running clubs in your Canadian city
A little side project that lists all the local running clubs in various Canadian cities, laid out in a convenient, weekly schedule for easy reference.
Launch: Better Blog Comments for Shopify
Advanced spam protection, comment replies, email notifications, and much more in my newest Shopify app for blogs.
(Almost) All Potential Shopify Plans for Partners To Know
Here is an incomplete list of all the Shopify plans I have encountered in all the stores using my Shopify apps and with the help of some other developers on the Shopify Partner Slack community.
Shoppable recipes on your Shopify blog posts.
A new feature to help stores sell more products while attracting new customers to their recipe blog
Launch: Recipe Kit, the best recipe card builder for Shopify stores.
I’ve been focusing on building Shopify apps ever since I launched my first app called Wait.li